Skip to content
Nutivio

Know what’s in your food, in one scan.

Nutivio reads the label for you: a clear 0–100 score, the reasons behind it, and healthier choices from the same shelf.

  • Coming soon to the App Store
  • Coming soon to Google Play

Free to scan · Independent · No ads

9:41

The Nutivio Score

One clear score, four honest colours

Every product is scored out of 100 with the same public rules. The colour tells you at a glance; the reasons tell you why.

  • 88

    Plain rolled oats

    Excellent

    • High in fibre
    • No additives
    • Unprocessed
  • 68

    Wholegrain crackers

    Good

    • Source of fibre
    • Moderate salt
  • 41

    Chocolate cereal

    Poor

    • High sugar
    • Ultra-processed
  • 18

    Iced cupcakes

    Bad

    • Very high sugar
    • Very high saturated fat
    • 4 additives

Examples of product types. Real scores depend on each product’s label.

How 100 points are shared

  • Nutrition

    65 points

    Sugars, saturated fat, salt and energy lower it; fibre, protein and fruit, veg & nuts raise it.

  • Additives

    20 points

    Each additive sits in a concern tier based on public regulatory reviews.

  • Processing

    15 points

    Based on the NOVA group, from unprocessed to ultra-processed.

See exactly how scoring works

How it works

Scan, understand, choose better

Three steps, in the shop or at home with the cupboard open.

  1. Step 1

    Scan

    Point your camera at the barcode on a packaged food or drink. Nutivio finds it in a moment.

  2. Step 2

    Understand

    See a 0–100 score and exactly what raised or lowered it: nutrition, additives and processing.

  3. Step 3

    Choose better

    If a product scores poorly, Nutivio suggests similar products that score higher.

Basket Score

How healthy is your shopping basket?

Scan 5 products and find out in 60 seconds.

  1. Scan five productsFood or drinks, straight from your trolley or cupboard. Repeats are double-checked.
  2. Get one score out of 100The average of their Nutivio scores, with how confident it is and what's missing.
  3. Swap and see the week improveBetter picks from the same shelf, and your progress compared with last week.

Your score, best and worst product and the nutrient summary are free. Additives and processing, better picks, allergy alerts and weekly progress are part of Premium. Try your first basket without an account.

  • Coming soon to the App Store
  • Coming soon to Google Play
5 of 5
  • Natural yoghurt82
  • Wholegrain bread71
  • Tomato pasta sauce64
  • Cheddar cheese57
  • Sweetened granola46

Your Basket Score

GoodHigh confidence

5 of 5 products scored

A good basket. A couple of swaps could make it even better.

Best choice

Natural yoghurt · 82

Worth swapping

Sweetened granola · 46

Better pick:Oat & seed muesli84

12% better than last week

Example basket for illustration. Your result depends on the products you scan.

Better picks

A healthier option is usually on the same shelf

When a product scores low, Nutivio suggests similar products that score higher, so switching is easy.

  • Sweetened granolaPoorOat & seed muesliExcellent
  • Flavoured crispsBadLightly salted popcornGood
  • Chocolate spreadBad100% peanut butterGood
  • Illustrative swaps. The app only suggests alternatives it can actually score.

Features

Everything you need at the shelf

Scanning and scores are free. Premium adds the personal tools.

  • Free

    Barcode scanning

    Scan any packaged food or drink, as often as you like.

  • Free

    A score you can check

    Every point explained, from sugar and salt to additives and processing.

  • Free

    Healthier picks

    Better-scoring alternatives from the same shelf, when they exist.

  • Premium

    Food preferences

    Allergens, diets and ingredients you avoid, flagged on every product.

  • Premium

    Product search

    Look products up by name, brand or barcode without scanning.

  • Premium

    Offline mode

    Your scanned, saved and favourite products stay available without signal.

Premium

More for your family, less than a coffee

Food preferences and allergy alerts, product search and offline mode. Annual includes a 7-day free trial.

Compare plans

Monthly

£1.99 per month

Annual

£14.99 per year

7-day free trial

Independence

On your side of the shelf

Our mission is simple: make food labels easy to understand, for everyone, without anyone paying to change the answer.

  • No brand pays for a score

    Scores come from the same public rules for every product. There is no way to buy a better one.

  • No ads

    Nutivio is funded by people who choose Premium, not by advertisers.

  • Your data isn’t for sale

    We never sell or share what you scan. Delete your account and your data goes with it.

Our mission and independence

FAQ

Questions, answered

All questions

Your next shop, made clearer

Free to download. Scanning and scores are free for everyone.

  • Coming soon to the App Store
  • Coming soon to Google Play

Open data

Product information comes from Open Food Facts, a free, collaborative database, plus corrections reviewed by Nutivio. About our data sources